Einra — Care is always communal

You're doing everything required to run a compliant LTSS program. Einra is how you start proving it's working.

LTSS leaders are navigating HCBS compliance, state partner relationships, and medical spend targets at the same time. But without a signal from what's happening in members' homes between visits, your care team finds out too late to intervene — and the claims tell you afterward.

Einra routes what paid caregivers observe — in real time — to your MCO coordinator and home health agency, with evidence-based interventions ready. Earlier intervention. Fewer admissions. Clinical outcomes your state partner can see, medical spend your boss can measure, and VBP performance that strengthens your case at reprocurement.

Einra Daily Risk Flags dashboard on a laptop: signals escalated from agency nurses for care coordinator review
By the time the care coordinator hears, it can already be a crisis.
Managed care executive
Every time we reduce a fall, we increase the chance they can age at home.
MCO LTSS executive

The blind spot between visits is where cost is created.

Avoidable hospitalizations and facility transitions rarely start as emergencies. They start as in-home deterioration that no one routes to the care team in time. LTSS is a disproportionate share of Medicaid spend, so the most expensive outcomes begin as signals that never reach the care team.

Peer-reviewed research

What aides notice — changes in mobility, difficulty with meals, pain, shifts in mood — can reliably predict an ER visit within 7 days.

A study of 301 older adults living at home confirmed it. The aides logged observations on their phones. The predictions held up with strong statistical accuracy.

Veyron et al., 2019 · peer-reviewed · community-dwelling adults age 75+

What a blind spot costs
$35,000
one avoidable hospitalization — after two missed warning signs

Dorothy's paid caregiver witnessed her fall twice. Because there was no injury, nothing was reported — and the health plan was blind to it. No way to carry those signs to anyone who could act. The third fall sent her to the hospital.

The smoke detector was going off the whole time. It just wasn't connected to anything.

"I can't put out the fire if nobody tells me there's smoke."
Care coordinator

The smoke detector for home-based care. Aides catch risks before they become a crisis. Those risks are routed to your care team in time to act.

1 Signal

Eight clinically validated risk signals — the in-home changes that reliably predict a crisis. Signals, not noise.

2 Route

Einra reads each one for early risk and routes it, in real time, to the right coordinator. In real time, not in hindsight.

3 Act

The care team intervenes before the ER visit, before the admission, before the transition. Ahead of the crisis, not after it.

Signals, not noise
Einra caregiver check-in
Clinically validated risk signals.

Caregivers are prompted only on signals with established evidence of association with ED visits, hospitalizations, or nursing facility transitions.

In real time, not in hindsight
Concern captured
From a curated, evidence-based concern list
Routed simultaneously
MCO coordinator + home health agency
Suggested interventions
Evidence-based, matched to the concern
Person-centered plan template
Optional — ready to use if the team wants it
Ahead of the crisis, not after it
Shared care team visibility
MCO + agency on the same signal, at the same time
Fewer avoidable admissions
Earlier intervention before crisis
Fewer ER visits
Act on the signal, not the ambulance
Nursing facility diversion
Keep members in their homes longer
Stronger quality scores
Performance you can defend at reprocurement
Pathway to HCBS VBP
Reward strong performance with higher payments that shore up a fragile caregiver ecosystem
Validated by the frontline staff

Service Coordinators and Care Coordinators confirm the in-home signal is real, and that they can act on it.

"Claims don't tell us soon enough. Aides see it first."
Service Coordinator
"I can think of three members this year where, if I'd known sooner, we could have prevented an ER visit."
Care coordinator
"I feel like I'm flying blind most of the time — I don't know the full picture of what's happening in the home."
Service Coordinator
"The frontline aides see things before we do, but their observations rarely make it back to us in time."
Care coordinator
"If we could catch the little fires before they turn into a brush fire, that's everything."
Service Coordinator

The people closest to the member already see risk first. Einra is the channel that finally carries what they see to the care team.

Proven by hand. Built to scale.

Why Einra

Before Einra, the founder — a Medicaid LTSS operator and RN inside a large MCO — built and ran the manual version of this model for roughly 500 high-risk members. What that hands-on program delivered:

40%
fewer inpatient admissions
20%
fewer ER visits
$1.3M
saved across 500 members

We built Einra to scale that model.

We validated the hardest question first: will aides actually use the tool, and does the care team find it valuable?

A 6-week study with agency nurses, paid caregivers, and MCO care coordinators, run on realistic but fictional member scenarios. No member data was collected or used — a test of the workflow, not a clinical trial.

"Perfect. Simple. Easy. No need for improvement."

Paid caregiver · workflow validation participant
82% aide submission rate across the validation period
4.9/5 ease-of-use rating from participating aides
26 days unbroken submission streak held by four aides

"I think this [Einra] is the way to prevent hospitalizations."

MCO care coordinator · workflow validation study
Why now

The rules — and the economics — just changed.

Federal transparency rule

MCOs now have to prove — publicly — that what they pay for HCBS is adequate. Demonstrable outcomes are becoming table stakes.

2027 · Dual-eligible integration

The same MCO will have to own both Medicare and Medicaid for dual-eligible members — putting the full cost of care under one roof.

Flat capitation

With rates fixed, every avoidable admission comes straight off the margin — so managing avoidable spend matters more than ever.

What buyers say when they see it
"I love it already, and I love the simplicity and depth of the use case."
State Medicaid quality leader
"VBP isn't VBP if it isn't agile. What you're building creates the flexibility we're missing."
State Medicaid quality leader
Adoption you can count on

Your staff will use what brings them value.

This is an MCO tool, and adoption is the whole game. Care and service coordinators don't need zero friction — they need a signal worth crossing the street for. Einra surfaces risk early, before it becomes a crisis, and gives the care team something they can act on the moment they see it.

Solve it before it's a crisis
The risk surfaces Monday morning — not Friday at 4, and not weeks later in the claims. Early enough to actually intervene.
No double documentation
Everything in Einra cut-and-pastes straight into their own system. It never becomes a second record to maintain.
The login isn't the barrier
Coordinators tell us they'll go to a separate tool the moment the information is actionable. Einra makes sure it always is.
"You walk away knowing you helped someone stay in their home."
MCO Service Coordinator
Start here

Prove it in one LTSS product with a 90-day pilot.

A low-lift overlay. No replacements, no EHR integration. Active signal flow with a readout at Day 45 and a go or no-go at Day 90. If the pilot ends, your operations are fully restored.

{{ ctaLabel }} Download the one-pager hello@einra.co
What the 90 days look like
Day 0
Define a member cohort and name a pilot lead. Signal flow goes live.
Day 45
Mid-pilot readout on adoption, routed flags, and time-to-action.
Day 90
Full readout and a clear go or no-go decision.